The full conference program of the MCPC 2011 has been released. In addition to hundreds of CEOs, Founders, Directors, and Practice Leaders of the companies that apply and support mass customization, customer co-creation and open innovation successfully, many of the world’s leading researchers in these areas will present latest findings in an accessible way. Some [...]
Posts etiquetados ‘Procter & Gamble’
Mass Customization, Customer Co-creation & Open Innovation World’s Leading CEOs and Researchers @ MCPC2011
Posted: octubre 28, 2011 in eventosEtiquetas: Berkeley, Cloudfab, Connect+Develop, Customer Co-creation, Deloitte, Ford Motor Corp, Frank Piller, Henry Chesbrough, HKUST, Mass Customization, MCPC, MIT, Nine Sigma, open innovation, Ponoko, Procter & Gamble, Quirky, Reebok, RWTH, Strategic Horizons, TechShop, Threadless, Wired
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Caso Procter & Gamble. Referencia en Innovación Abierta (Open Innovation)
Posted: noviembre 12, 2008 in casos, modelosEtiquetas: innovación abierta, open innovation, Procter & Gamble
Uno de los ejemplos paradigmáticos y que más fama ha dado al concepto de la innovación abierta (open innovation) es el de Procter & Gamble (Huston y Sakkab, 2006). P&G, antes de su crisis financiera del 2000, funcionaba como una organización muy cerrada desde el punto de vista de la innovación. Dicha crisis [...]
