The full conference program of the MCPC 2011 has been released. In addition to hundreds of CEOs, Founders, Directors, and Practice Leaders of the companies that apply and support mass customization, customer co-creation and open innovation successfully, many of the world’s leading researchers in these areas will present latest findings in an accessible way. Some [...]
Posts etiquetados ‘Quirky’
Mass Customization, Customer Co-creation & Open Innovation World’s Leading CEOs and Researchers @ MCPC2011
Posted: octubre 28, 2011 in eventosEtiquetas: Berkeley, Cloudfab, Connect+Develop, Customer Co-creation, Deloitte, Ford Motor Corp, Frank Piller, Henry Chesbrough, HKUST, Mass Customization, MCPC, MIT, Nine Sigma, open innovation, Ponoko, Procter & Gamble, Quirky, Reebok, RWTH, Strategic Horizons, TechShop, Threadless, Wired
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Personas como Fuerza de Ventas (I)
Posted: marzo 10, 2010 in casos, herramientas, modelosEtiquetas: Apadrina un Artista, artistshare, AUA, MillionDollarHomepage, Quirky, SellABand, slicethepie, Threadless
A priori no es tan fácil imaginarse cómo un grupo de clientes, consumidores, usuarios, de un determinado producto se puede convertir en fuerza de ventas del mismo. ¿O quizá sí? Por enésima vez en este blog tomaré prestado en caso de Threadless, en concreto el siguiente punto de su modelo de negocio: “Sólo se fabrican [...]
