User-driven Long Tail Business Models

Publicado: junio 25, 2010 en casos, herramientas, modelos, referencias
Etiquetas:, , , ,

The tittle of this blogpost covers three main concepts, the first one is business models. What a business model means, or not, has been a subject of intense debate in the last decade. My view of what a business model is, and which constitute it’s main building blocks is presented in the next slideshow:

A second aspect worth commenting is the concept of long tail business model. Nothing better than an example to facilitate its understanding, thus next slideshow covers this issue in the context of the music industry:

Finally, and in order to extend the feature of users as potential main drivers of long tail business models, a third presentation is showed. This one comes from a research performed by trendwatching. In this research, 10 New Business Models for This Decade are analyzed and presented following our business model canvas template. Some of these 10 new patters are inspired on the user-driven approach:

Alex Osterwalder (BM expert)

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comentarios
  1. marien alvaro dice:

    Hola, tengo en proyecto montar un negocio y estoy buscando informacion.
    Me han prioporcionado este enlace pero el manual esta en ingles. ¿no esta en castellano o hay algun otro manual parecido?
    Por favor, enviarme la respuesta al correo electronico
    gracias

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