Posts etiquetados ‘MCPC’

Following the wake of the previous post, you can find below a selection of 2013’s relevant Open Innovation reports.

1.  Open Innovation Market Study, 2013 Edition

2013_open_innovation_market_studyThis RWTH-TIM’s open innovation study explores the market of open innovation accelerators (OIA); organizations that help their clients to include external experts in all stages of an innovation project.

Open innovation today has become a core tool in innovation management. But which is the right method for open innovation? Which are the criteria to plan an open innovation project? Which intermediary or service provider has specific knowledge and expertise in, e.g., crowdsourcing, the lead user method, netnography, idea contests, technology scouting, or broadcast search? This totally updated 2013 edition report provides a comprehensive analysis of the providers and platforms for open innovation.

We take a detailed look on the methods, cost, project and community structures, and market size. Our purpose is to support strategic decisions when planning an open innovation venture. Managers will gain an overview of the intermediaries available for open innovation and will get advice how to identify partners for their project.

We invited more than 160 intermediaries to join our survey investigating the OIA’s business model and environment, productivity, services offered, project specifics, and characteristics of their participant pool. In addition, we asked about estimates for the development of the open innovation market. Besides a lot of highly interesting findings about the market for open innovation in general and the intermediary’s role in it, we were also able to compile 188 detailed accelerator profiles.

Futher info about this report can be found at:


2. Leading Open innovation >> New edited MIT book on co-creation and open innovation

Leading Open innovationIn today’s competitive globalized market, firms are increasingly reaching beyond conventional internal methods of research and development to use ideas developed through processes of open innovation (OI). Organizations including Siemens, Nokia, Wikipedia, Hyve, and Innosabi may launch elaborate OI initiatives, actively seeking partners to help them innovate in specific areas. Individuals affiliated by common interests rather than institutional ties use OI to develop new products, services, and solutions to meet unmet needs.

Leading Open Innovation describes the ways that OI expands the space for innovation, describing a range of OI practices, participants, and trends. The contributors come from practice and academe, and reflect international, cross-sector, and transdisciplinary perspectives. They report on a variety of OI initiatives, offer theoretical frameworks, and consider new arenas for OI from manufacturing to education.

3. Berkeley-Fraunhofer Study on Open Innovation

Berkeley-Fraunhofer Study on Open InnovationOur collegues of Fraunhofer IAO and University of Berkeley (Henry Chesbrough and Sabine Brunswicker) have surveyed large firms in the US and in Europe about whether or not they actually practice open innovation. The results are very interesting. Here are some key findings:

  • Among companies with sales larger than $250 million annually, 78% practice open innovation
  • Among those companies, 71% report that top management support for these activities are growing
  • 82% of firms report that open innovation is more actively practiced now, compared to three years ago
  • None of the companies in the survey have abandoned open innovation as of now.


As another evidence of the relevance of the Open Innovation concept worldwide, you can just see the last fall issue of the MIT Sloan Management Review >> Special Report  on Leveraging External Innovation.

Finally, all those interested in these topics would really enjoy the meetings we are preparing for our next World Conference on Mass Customization, Personalization, and Co-Creation [MCPC 2014] at Aalborg University. See you there!

Frank Piller (RWTH/MIT)


The full conference program of the MCPC 2011 has been released.

In addition to hundreds of CEOs, Founders, Directors, and Practice Leaders of the companies that apply and support mass customization, customer co-creation and open innovation successfully, many of the world’s leading researchers in these areas will present latest findings in an accessible way. Some of the presenters involved:

  • Henry Chesbrough (Professor of UC Berkeley)
  • Frank Piller (Professor of RWTH/MIT)
  • Kent Larson (MIT Media Lab)
  • Joseph Pine (Strategic Horizons)
  • Chris Anderson (Wired Magazine)
  • Ashish Chatterjee (Director of Connect+Develop at Procter & Gamble)
  • Andy Zygna (CEO of Nine Sigma)
  • John Jacobsen (Head of Engineering at Quirky)
  • Derek Elley (CEO of Ponoko)
  • Nik Pinkston (Founder of Cloudfab)
  • Mark Hatch (CEO of TechShop)
  • Cathy Benko (Vice Chairman and Chief Talent Officer of Deloitte U.S. Firms)
  • And many more representants from Threadless, Ford Motor Corp, Reebok…

The interactive conference format of the MCPC 2011, supported by the proximity to the Silicon Valley / Bay Area entrepreneurship and investment community, allows for deep interaction and networking between the participants.

Also, before the main conference (Nov 18-19), a special business seminar will provide executable frameworks for the management of mass customization and open innovation and a focused view on future topics.

You can now join the conference in a lively exchange on best practices, case studies, success factors and open business models that focus on the top management and leadership issues and / or provide deep insights into specific design parameters of the tools and technologies behind open co-creation and mass customization. Some selected topics of presentations and panels at the MCPC include:

  • Setting up a mass customization business model
  • The market for mass customization
  • Defining a customer co-creation initiative that works
  • Managing customer-centric supply chains and fulfillment
  • Design elements of successful configuration toolkits
  • Metrics for open innovation
  • Implementing open innovation in an R&D organization
  • Learning from failures of the early pioneers
  • Getting VC investments for business models for MCP
  • Optimal incentives for internal and external participants
  • Getting corporate buy-in for customer co-design and OI
  • And much more…

By the way, the MCKN platform (see previous post), will be advertised to such auditorium during the event.

Frank Piller (RWTH/MIT)

This year will become the year of mass customization. First, the MCPC 2011 Conference promises to become the biggest networking and knoweldge event ever. But it will be only at the end of November 2011… Before, there is a great opportunity for everyone in Europe to meet and network: Supported by the European Commission, a consortium of European companies and research organisations is hosting the Create Your Own 2011 (CYO 2011) event in Berlin, Germany, May 30 and 31st, 2011.

The term “Create Your Own” denotes a growing trend of start-ups and corporate entrepreneurship in Europe to create offerings catering to the creative consumer and serving the personalisation movement.

Together with local post-industrial design collective Cookies And Code and RWTH Aachen, EU research projects OpenGarment and SERVIVE will bring the vibrant global conversation about the future of making and selling personalised goods and services to Berlin.

The group is presenting its first annual “Create Your Own” event on Monday May 30, 2011 at the IMA Design Village in Berlin (17-20 h).  The opening event will feature over fifty co-creation entrepreneurs, makers, researchers, technology experts, policy maker, and investors from around Europe. A press conference and special exhibition will present the makers and shapers of personalisation and customisation in Europe to a wider audience,

On the following day, May 31, a full day business seminar will provide a detailed look at innovative European start-ups that are quite literally giving the people what they want. At the seminar, plenary presentations and panels will look into the market for mass customisation, new business models connected with the trend, and the latest technologies that make it happen.

The event “Create Your Own 2011″ is a unique opportunity to explore the reality and future behind individualisation, co-creation, and personalisation — mega trends that are shaping the European consumption landscape.

The CYO event has three core objectives.

  1. Give participants a thorough overview of what is happening today, what can be learned from the past, and what future already is here from key thought leaders in the field.
  2. Help people in different fields of practice to explore how they can use mass customisation, co-creation and personalisation to get more out of what they do as a creative producer. This purpose will be served by a special workshop, the “Mass Customization incubator”.
  3. Showcase some of the best and most promising products and customization offerings to a general public.

All information and registration at

Frank Piller (RWTH/MIT)

Open Source Hardware (OSHW) finally has an official definition. On Feb. 9, theOpen Source Hardware (OSHW) Statement of Principles and Definition v1.0was published.

The basic motivation of OSHW is to give people “the freedom to control their technology while sharing knowledge and encouraging commerce through the open exchange of designs.” (Note the explicit relation to “commerce”, as this is as much to act as an economic principle as it is one of knowledge management and enabling innovation).

Last year, I participated at the “Open Hardware Summit” in New York city, a large gathering of people interested in bringing the open source software idea to hardware products.The participants of the Summit were a very interesting and eclectic crowd, starting a really great debate on the opportunities, but also the challenges of OSHW (obviously, the opportunities won).

As a core result of the debate started at the summit, now finally the official version of theOpen Source Hardware (OSHW) Statement of Principles and Definition v1.0has been published. This release can be seen as profound and game-changing as the original “Open Source Definition,” created by Bruce Perens and the Debian developers as the “Debian Free Software Guidelines” in 1997. In the open hardware definition, OSHW is defined as:

“hardware whose design is made publicly available so that anyone can study, modify, distribute, make, and sell the design or hardware based on that design. The hardware’s source, the design from which it is made, is available in the preferred format for making modifications to it… Ideally, open source hardware uses readily-available components and materials, standard processes, open infrastructure, unrestricted content, and open-source design tools to maximize the ability of individuals to make and use hardware.”

The definition then states 12 criteria that characterize OSHW.

I believe that the publishing of this definition could have an equally, of even wider, impact as the OSS movement. While not all hardware will be open, working on a license that allows hardware products to be designed, produced, and reproduced under these rules may start a new manufacturing movement that may change the way how products are designed and distributed (if only engineering students would have good and up-to-date mandatory classes in law and IP – as this is not the case it are the economists and management professors like me that care about the things while the average engineering student is being educated in a traditional way of IP and patents).

By the way, OSHW is exactly one of the interfaces between customization and open innovation that we want to discuss in larger detail during the MCPC 2011 conference in San Francisco in Nov 2011.

Frank Piller (RWTH/MIT)